Developers can be an ornery bunch. When a vendor does something they don't like or when they're not getting the attention or respect they feel they deserve, they tend to be very vocal about it, often publicly. But spare some sympathy for the managers in charge of vendors' independent developer programs, to whom fall the difficult task of responding when developers attack.
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This post originated at AndGeeks.com - home to all things Android! Also a great source of info about Android Phones.
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This post originated at AndGeeks.com - home to all things Android! Also a great source of info about Android Phones.
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Source: http://andgeeks.com/google-android/gphones/is-your-android-going-to-get-gingerbread-882923/
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More than 50 applications containing malware have been discovered in Google's application market for its Android mobile OS, a sign that hackers are hard at work trying to compromise mobile devices.
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This post originated at AndGeeks.com - home to all things Android! Also a great source of info about Android Phones.
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Source: http://andgeeks.com/google-android/gphones/is-your-android-going-to-get-gingerbread-882923/
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Authored by: Mark Beckford
This post is the second part of a two-part series on thought leadership for computer makers in emerging markets. Part 1 focused on the companies striving for thought leadership over the last several years ... OLPC, Intel, Microsoft and AMD. Part 2 discusses the characteristics companies will need to develop if they want to become a "thought leader.
What is a thought leader?
There is a great quote from an unknown author that I believe is a perfect definition of thought leadership:
Thought leadership is recognition from the outside world that a company deeply understands its business, the needs of its customers, and the broader marketplace in which it operates. Thought leadership is built on what others say about you. When you have it, companies look to you for insight & vision, journalists quote you, analysts call you.
So you can't grant yourself thought leadership status. Others must seek you out due to your perceived expertise and credibility in a specific niche. Was Negroponte, Intel, Microsoft, or AMD ever a "thought leader" based on this definition? I think so. Negroponte got Koffi Anan, the UN Secretary General at the time, to endorse his effort. Craig Barrett of Intel, shortly after World Ahead, got invited to chair the UN's Global Alliance on Information Society Development (UN GAID).
The deeper question I have is: did coming up with a fancy name with supporting pillars and proof point make a difference? Probably. Whether one has expertise or not, creating awareness of this expertise is key to establish credibility, one needs a "messaging platform" and a communication strategy. This is really marketing 101. What's your message and how do you communicate it?
OLPC had a very simple messaging platform. "One Laptop per Child." Every child in the world has a laptop. As you peel back the onion, you find it is not just a cheap laptop, but a laptop with content and learning tools tailored for the unique needs of school children. Then one needs to get that message out through a massive marketing communications campaign, including PR, events, and direct engagement with key influencers worldwide. OLPC did this through Negroponte's "celebrity" status in the industry and his relentless global travels.It was harder for Intel. Because we did so many things in emerging markets, we were lost in the complexity and comprehensiveness of what was already being done. Intel needed to:
Simple, right? It would seem so on the surface, but it took many man-hours over many months to get this right.
The leadership void
I think a leadership void currently exists in this space. I also think this void will only get bigger. Thought leadership is not based on market share. It is based on perception. Perception can be short-lived and fickle. The emerging market initiatives from Intel, AMD, OLPC, and Microsoft have been around for several years. Time will erode the luster of these initiatives because:
On point #3, when intel turned World Ahead into a sales division, the World Ahead charter was expanded to encompass "all-things emerging markets" at Intel. (e.g. selling high-end processors in emerging markets while also pushing affordable computing.) In addition, as companies come under increased financial pressure from plummeting computer demand and shrinking IT budgets, these programs will come under increased scrutiny. When AMD's business began struggling against its rival Intel in late 2006, it had to cut back significantly on 50x15. Ultimately, AMD spun AMD off as an independent foundation. Will something similar happen at Intel and Microsoft? .Possibly. In tough times, companies' often put renewed focus on their "core" or mainstream business, Strategic, long-term initiatives often get left on the cutting room floor.
Who will fill the leadership void?
I think the time is right for somebody to fill this void. I mentioned in a previous post on my blog on this "mother of all disruptions" (the economic crisis) will create new losers and winners, Emerging markets are definitely struggling, especially those that are over-reliant on exports. Budgets are being cut. But stimulus investments could offset those cuts. Technology is still perceived as an important component of economic development. Thus, I believe the opportunity is still there. But I think governments, development banks and NGO's will be receptive for something new and different. All the "thought leaders" I have mentioned thus far have done a tremendous job convincing the world that computing is an important part of education and economic development. In my recent travels, every Ministry of Education I have visited has an ICT department. Large bids for computers are still being tendered. I believe the following criteria must be met for somebody to become a candidate for thought leadership.
So who are your candidates for the next thought leader?
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I've always thought that the next major technology disruption would come from the developing world. This could partly be just a bias on my part (most of my career has been developing computer businesses in emerging markets). The underlying logic behind this belief is that disruptive innovations are cheaper, easier to use, and bring some type of end user value that doesn't exist in the current mainstream solution.
Emerging markets clearly require a more affordable solution. They also require something that is easy to use due to higher illiteracy rates and limited skills. Finally, in order for them to decide to use their hard-earned money on something, it has to be useful for them. Take a look at the PC. Even if someone gave PC's away for free, you still wouldn't see PC's sales go through the roof. Sure, there'd be a big bump, but not to the penetration level you see with TV's and other basic household appliances.
Even if a PC was made so easy to use (e.g. streamline and simplify the interface with large, logical icons) so someone that couldn't read or had no computer skills could use the PC easily, they likely wouldn't see that much value in it. The missing element is some unique value for consumers and micro-enterprises at the bottom of the pyramid. I don't think this value exists in PC's today.
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Authored by: Mark Beckford
Four years ago, Nicholas Negroponte announced the One Laptop per Child initiative and the $100 laptop to much fan-fare at Davos in Switzerland. He captured the imaginations of world leaders with promises of ultra-affordable computing for school children around the world. He talked about changing the way children learn, improving their education and ultimately accelerating their access to the knowledge economy by deploying hundreds of millions of laptops.
These announcements put Intel, my employer at the time, on notice. The press from these two initiatives got under the skin of the the company's executives. The typical complaint was "We invest millions in emerging markets, and ship millions of low-cost PC's, but we we get no recognition from it." Intel's "thought leadership" effort was thus born. I was asked to pull a strategy and plan together to help Intel gain the perceived leadership position in bringing computing and internet access to under-served markets that currently don't have access.
We launched the World Ahead program in 2006 with the stated goal of giving one billion new users access to affordable, broadband computing. The three supporting pillars were accessibility (affordable computers), connectivity (broadband access), and education (training and digital content). These pillars were supported by the introduction of the unique computing platforms (e.g. the Classmate PC), broadband initiatives (Wimax deployments) and an expansion of Intel's Teach to the Future training program to an additional 8 million teachers emerging markets. The press we recieved from the launch was tremendous. Parallel speeches by Hector Ruiz of AMD and Steve Ballmer at the same event (the World Congress of IT) paled in comparison to Paul Otellini's speech about World Ahead. Later that year, Intel reorganized their emerging market sales for into an official "World Ahead" organization.
Then Microsoft jumped on the bandwagon with the launch of Unlimited Potential in mid-2007 with similar goals but an arguably more comprehensive initiative encompassing new of unique software solutions, marketing initiatives and sales programs.
The leaders lose their "luster"
As of this writing in March 2009, all of these programs still exist. OLPC, 50x15, World Ahead and Unlimited Potential are all still functioning. Some are struggling ... recent announcements by OLPC that their were cutting their staff by 50% and relying more on volunteers is just one example. Yet all of these organizations are still very active in the effort to increase computer access to under-served markets. On a trip this week to three countries in South America, both OLPC and the Classmate PC have been deployed, or are about to be deployed. Awareness and preference is very high for notebooks and netbooks. But none of these efforts could be called a stand-out "thought leader" today. A combination of time (hype can only last so long), previous challenges, and the capacity to continue to fund these projects all challenge their ability to lead. All of this is leading to what I believe will be a leadership void in the effort to bring affordable internet and computer access to emerging markets. But before I talk about this void and who could possibly fill it, I think it would help to explain what thought leadership is, and how a company can become one.
This post is the first part of a two-part series on thought leadership for computer makers in emerging markets. Part 2 will discuss the characteristics companies will need to develop if they want to become a "thought leader.
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